It started out as a harmless email from another blogger, Kelly at Studio DIY, inquiring about a payment discrepancy for Federated Media at about 8pm last night. The thing is, I don’t work for Federated Media. I don’t even have their ads on my site (something I clearly need to fix based on Kelly’s email) so I hit reply (so I thought) with:
“I have NO idea why I am receiving this email I’m not in charge of payments of any sort at Federated Media.
Except I didn’t hit reply. I hit reply all.
As was instantly obvious to the 100+ emails I was about to receive.
Out of office replies
Delivery Status Notification Failures
A couple “I’m not blogging anymore” auto responses.
A honeymooner (congratulations Molly)
Some pretty epic trips (um, India!)
Quite a few “How did I get on this list?” were in the mix too.
and of course, responses like mine “me either”
And it quickly became oh so obvious that the publishers@federatedmedia email address was a listserv for ALL publishers at Federated Media. Including people like Guy Kawasaki and Kevin Kelly. Yes. Everyone.
This may have become one of the most epic Reply-ALL fails ever.
Because then the emails about not replying all started. They were however, replying all. Because you know… At least some people used the word “Please”.
and then the fun began:
“This is gonna be an awesome thread! Let me get the popcorn…” – Olena O.
Since we are all bloggers, (mostly) we started talking. Networking.
Isn’t that what we do?
And it begins with “Since we’re all here, check out my blog www.bakingperfection.com LOL :)”
“I’m missy. I like moonlight strolls and quesadillas. Bahaha! This is HILARIOUS!!” Missy Maki
Hello. Is this mic on? – Kevin Kelly
And then with this email, I visited my first blog from the email chain.
“I just wanted to reply all – to tell everyone to stop replying all. 🙂
This email made my night. Which tells you just how boring my night was.
Nicole is a food blogger. And OMG.Visiting her site made me hungry
So I tweeted this:
— Kerri Jablonski (@iamthemaven) February 17, 2015
and thus, started the hashtag #FederatedMediaReplyAll2015 somehow, it caught on. Rumor has it that it even trended. (Make sure you find me on Twitter and I’ll add you to the Twitter list too. I’m @iamthemaven)
We kept talking… despite the people asking us to stop replying all.
Then there was this reply from Virgil:
“I love taking my girlfriend on long walks on the beach, until I realize the LSD has worn off and I am dragging a mannequin around a Wendy’s parking lot by the arm.”
and I really liked this one from StacyKnows “Congrats on the $4055.98 payment. What’s your secret ? PlZ reply all. ”
From Tia “I’m totally lost…
But u guys can follow me on Instagram at @willbrunchforfood” (You’ve been followed Tia)
So many food bloggers…
“Everyone loves gourmet grilled cheese sandwiches, right? If so, head to GrilledShane.com.
Have a great night and many dreams filled with delicious grilled cheeses.
Long live the grilled cheese,
Don’t get me wrong, there were a lot of angry emails scolding others for replying all. But for the most part, it was fun. A good read, a sense of community. That’s what bloggers do. We build relationships.
“This is by far the most polite accidental RTA thread I’ve seen to date. That was a quick way to make new blog friends. Thanks for that.
Kelly’s email created a world-wide conversation amongst bloggers. Friendships were formed. New blogs were discovered.
And hopefully, she got paid.
How is that a bad thing?