Introducing Wendy Ayer, from Stella & Dot

Please tell us a little bit about your business/site.

Named after the beloved grandmothers of our CEO and Chief Designer, Stella and Dot, an Inc. 500 Fastest-Growing Company, is a San Francisco based social selling company that creates flexible entrepreneurial opportunities for women. Our boutique-style jewelry and accessories line is available exclusively through in-home Trunk Shows by Independent Stylists and online. Our one of a kind collections are designed by celebrated New York designers and featured in Gossip Girl, In Style and Lucky Magazine as well as on the wrists and necklines of today’s hottest celebrities. The Today Show, Wall Street Journal and The New York Times have praised Stella & Dot for our innovative social shopping concept which brings together the best of ecommerce, social media, personal service and passionate earning to create the ultimate home based business for today’s modern woman.

How long have you been in business? How did you get your business started?

In November of 2009 I stumbled across a catalog at a friend’s house and I fell completely in love with a yellow bloom ring. I had never really been a jewelry girl but there was something about this ring and I just had to have it! My family had fallen on some tough times and I really needed a way to earn some extra money. I invested the last $199 I had, took a leap of faith and jumped in! For my $199 I received $350 in jewelry and I also received a boutique in a box…all of the business supplies I needed for a few show trunk shows. I booked trunk shows and got to work! Initially when I started was just to earn some extra money and really it has turned in to so much more.

Is your business online, or a physical location or both?

My business is anywhere and everywhere! And so am I! You can shop in the convenience of your pajamas on my on-line boutique, you can go to a trunk show and play dress up with your friends, or I can visit you at your home or business. Have Jewels will travel! I have even hopped on a plane to go do shows! My hostesses love that they can have a ladies night, play with jewelry, and they earn hundreds of dollars in free jewels at the same time.

What do you enjoy most about running your business/site?

I love that I get to be a stay at home mom and a business owner at the same time! I can schedule trunk shows according to my availability. It works when I work. This is not a one size fits all business it is a your size fits you. You can do as little or as much as you like and provide income for your family. I LOVE helping women empower themselves and start their own businesses! I know how much joy it has brought into my life and I want the same for them. Mentoring, training and teaching women all over the country on how to launch, grow their business and help them reach their goals is the biggest success of all.

My number one priority is my children. I want to give them all that they need and I also want to provide some extras. This spring we took a trip to Great Wolf Lodge thanks to my earnings from Stella & Dot. We consider this a family business. My husband supports me when I need to run off to do a trunk show and my son loves helping me by putting labels on my look books! My Twin girls are still young but they love to play with my jewels. I can’t even imagine how much fun they are going to have with my jewels when they are old enough! My Sister-In-Law and my Mom are also stylists!

Is there a favorite product or service that you offer?

Our fabulous new charm collection gives you the chance to mix and match in endless combinations to tell your unique story with charm jewelry! Our unique necklace charms, sterling charms and initial charms also make fabulous, personalized keepsake gifts that any woman or girl would love. My story/combo is the “Lucky” charm and necklace base with a “J” for my son and 2 April Birthstones for my Twin Girlies! It is super cute and I get compliments on it every day! I can’t think of a better gift to give someone you love.

Anything else you would like to share about your business? Are you a parent? How does this affect your business? Etc…

I mentioned before that what started off as a small business really has turned into so much more. Because of Stella & Dot I am more confident, empowered, enthusiastic, grateful and peaceful. I love the flexibility and the income I can provide for my family. I also love that I get a chance to escape and have my own time to meet new ladies and make new friends. Get paid to drink wine and sell jewels? Yes, please! I get to be a Mom and Business woman at the same time. I have done countless fundraisers to help my friends raise money to start a family, help find a cure for cancer, or help raise money to research Autism. It really is the best “job” in the world!

Wendy is graciously offering a $25 gift certificate to her Stella & Dot store as part of the Noise Girls “Seen in the City” giveaway event, which will be held from July 16th to July 28th and will be featured on the 13 blogs owned by the Noise Girls.

I received a promotional item in exchange for this post. No other compensation was received and the opinions remain my own.

About Kerri Jablonski

Kerri Jablonski AKA The Maven lives in Seattle,WA with her 3 kids (2008, 2010, 2013), husband, cat and backyard chickens. Two of her children have special needs. Kerri enjoys cooking, travel, movies and spending time with her family.


  1. LOVE Stella and Dot! Just ordered a few pieces for BlogHer’12 and cannot wait for them to get in.
    Danielle recently posted..Chipkos Sandals {Comfort in Style #SeenInTheCity}

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