My respect for the brands I work with…

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I’m pretty lucky to have great relationships with lots of brands. Most of these have been nurtured and grown since I started blogging in 2009. I’ve met clients in person, shared baby photos and exchanged Christmas cards. The relationships have grown outside of just a simple one off review and giveaway into something more. Because of that, I’ve been involved in some amazing opportunities.

I work with some pretty popular names and I often get requests to share my contacts with other bloggers. Usually it’s from a blogger I’ve gotten to know, and I am more than willing to help them. Sometimes it’s from someone I have never heard of, who sees a sparkly name and wants in. If I think the blogger is the right fit, I may email the client to see if they’d like an introduction. Sometimes they say yes, but more often than not, I get asked to NOT share their contact information. I respect that decision, after all, it’s not mine to make.

Over the past week, I’ve seen lists of contacts shared with other bloggers, most likely without permission. One of the lists I recognized at least 5 names of people I have worked with. The blogger who was sharing the list assured me that she had permission to share the names. I doubtfully emailed one of my clients and found out that no, she hadn’t given permission to share her name, and even worse, didn’t remember working with the blogger in question. That’s pretty disappointing.

Even if “easily” found on the Internet, sharing contact lists like this is disrespectful. It’s like giving out someone’s home address without permission.  All sharing lists does is damage the blogger client relationship.

Now, it’s one thing if a client gives permission to share information, I know of one company that loves to work with bloggers and she is happy to have her contact information shared. But even then, I would never post her name on a list or in a public database for all to see.

Please, stop publicly sharing lists of client and brand contacts. They don’t like it anymore than you would like finding yourself on a public list of blogs they don’t want to work with because you’ve shared their information.

If you’re just getting started, don’t worry, the brand relationships will come. And if you’ve been blogging for years, keep nurturing those relationships, you never know where they will lead you.

 

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About Kerri Jablonski

Kerri Jablonski AKA The Maven lives in Seattle,WA with her 3 kids (2008, 2010, 2013), husband, cat and backyard chickens. Two of her children have special needs. Kerri enjoys cooking, travel, movies and spending time with her family.

Comments

  1. I totally agree with this and even when they do say I can give their info to others I am hesitant to do so. Great article, thanks!
    Jen recently posted..January 3rd Alexa Hop | For Bloggers

  2. Couldn’t agree more! It’s no different then we get put on a marketing list just just spits out press release after press release with no desire to build a relationship.
    Tina recently posted..Finding my pot of gold in 2012

  3. I definitely agree with you. I have never shared contact information unless I was told it was alright. Until recently I jumped at the chance to get a new contact from someone’s “list”. Then I came across this one list. I jumped at the chance to see it and get some new contacts. Then I saw the list. It looked like a list of every single contact that blogger had ever worked with. I was alittle shocked. I know all of my contacts wouldn’t want me sharing that info with the whole world. I decided to close the list and not take any contacts from it. It just felt wrong.
    When you’re new or even a small blog you want contacts so bad. But getting them through someone sharing things that don’t want to be shared isn’t right.
    Eliza Thornton recently posted..My Goals for The New Year

  4. Totally agree! I share contact info only after I have confirmed permission to do so.

  5. I TOTALLY agree. It is just smart business in general. I think bloggers like a fast, quick way to start getting gigs, but this is not the way to get there. If anything, it may hurt your ability to score new opportunities.
    Amy recently posted..Cool Finds: New Calendars For A New Year

  6. I’m totally new to working with brands, but I learned very quick (in watching the chatter among other bloggers) that contacts do not want their information shared publicly. Like you, I also know some who would love to work with as many bloggers as possible, but even then, I am somewhat choosy about who I share that information with. Let’s not burn the bridges between brands and bloggers under the guise of “helping” others!!
    Janet Krugel recently posted..Twitter Blast is coming back!!

  7. Definitely only share contact info AFTER you’ve been given permission. We all want to help each other out but shouldn’t do so to the detriment of everyone.
    Sarah BB @ East9thStreet recently posted..Post Holiday Recovery

  8. Yankee Texan Mom says:

    Completely agree – actually included this today as well. There is a difference between asking for help in how to get contacts and attract brands rather than asking straight up for someone else’s contacts. There is a way to do it and a way not to do it.
    Yankee Texan Mom recently posted..A Journey Begun in 2011 Continues in 2012

  9. Well said – the lists aren’t wise unless they have said to put them on a list… usually when they say yes to sharing they mean with a few (again unless otherwise stated).
    Darcy recently posted..Old Orchard Cranberry Naturals Review & Giveaway (US) 1/17

  10. Dagmar ~ Dagmar's momsense says:

    I couldn’t agree more. I once got an email of a blogger selling her contacts. So not ethical. And your reputation and how you conduct yourself professionally is so important, in my view.
    Dagmar ~ Dagmar’s momsense recently posted..Wordless Wednesday — Snowman Kit

  11. Great post, Kerri. As a PR and communications person, I can say I probably wouldn’t appreciate essentially being added to a “junk mail” list, just as I know that no blogger appreciates those mass pitches that might as well just say, “I have never read your blog and have no desire to do so.”

    It’s hard for anyone to get a start, no matter what side of the “fence” they’re on (though, really, shouldn’t we all be on the same side, particularly since vast majority of us in communications are women … but that’s for another time). There is no shortcut to building presence, relationships, and credibility. A hard thing to hear, if you’re hoping to skyrocket, but it’s true. A few thoughtful, meaningful *introductions* to key contacts with whom there is common ground is way more valuable than a fat Excel workbook, any day. That’s the sad part about the phenomenon you’re talking about: it’s not even effective.

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