CHARLOTTE, N.C., September 7, 2011 — BRITAX offers parents a free stroller-compatible BRITAX product—valued up to $230—with the purchase of the BRITAX B-READY stroller beginning September 15th for one month, or while supplies last.
Parents now have their choice of one free BRITAX Chaperone Infant Car Seat ($229.99), B-SAFE Infant Car Seat ($179.99), Bassinet ($149.99) or Second Child Seat ($149.99) with a purchase of the B-READY stroller. The B-READY is a modular stroller that can be converted from a single child system to a two-child or twin system using any combination of seats, bassinets and infant car seats in 14 configurations. The BRITAX “Free Ride” Event runs through October 15, 2011, or while supplies last.
“Strollers are large purchases for parents, and they want to buy a quality product they know will endure years of use,” said Jon McGuire, BRITAX director of marketing. “Our ‘Free Ride’ Event helps parents save money by choosing a free infant car seat, bassinet or second child seat to customize their stroller and extend its value as their family grows.”
The B-READY offers a number of features that make it practical and easy to travel with children. These include: a removable seat that can be positioned forward or rear facing, an adjustable, no re-thread five-point harness system, multi-position recline and full suspension ensuring a smooth ride. The stroller’s flat fold allows parents to easily store it with or without the seat attached. To see how the B-READY’s features and configurations work, see this video demonstration.
The B-READY is available in black, red, silver, green, twilight, pink and blue— with a suggested retail price of $499.99. It is available at mass and independent retail stores. Customers will redeem their free BRITAX infant car seat (CHAPERONE or B-SAFE), bassinet or second child seat at the point of purchase. For more information about BRITAX, visit www.britaxusa.com, or find BRITAX on Twitter, Facebook or YouTube.
About Britax Child Safety Inc.
BRITAX manufactures and markets lines of premium car seats, strollers, baby carriers and accessories. Since its founding in Britain in 1939, the company has become one of the world’s most trusted juvenile products brands, known for its commitment to thoughtful engineering and top-quality, intuitive design.
Among the world’s largest manufacturers of car seats, the company offers more than 8 car seat models in the U.S. and Canada — forward-facing, rear-facing and convertible. The seats are designed to keep a child rear facing and in a five-point harness longer, and can accommodate a child from “birth to belt” (i.e., 4 pounds to 120 pounds). The company’s car seats consistently lead the industry in energy-management technologies that go well beyond the safety requirements of government agencies, offering superior 360-degree protection. The company’s innovations include BRITAX SafeCell Technology™, True Side Impact Protection® and Side Impact Cushion™ Technology.
The BRITAX stroller line is constantly evolving to meet the modern family’s lifestyle needs. The line offers versatility; a lifespan beyond one child; lightweight solutions for easy travel; and smooth maneuverability. With thoughtfully designed details inspired by a mom’s daily interactions with her child, parents can rest assured that their children are safe and comfortable in BRITAX strollers.
Built for comfortable extended wear, the BRITAX BABY CARRIER line is made for baby and designed for parent. The carrier introduces the CarryLong™ System, which reduces the risk of back and shoulder strain during extended wear by distributing weight across the shoulders, back and hips. BRITAX also addresses the limited weight capacity ranges associated with leading soft-structured baby carriers by accommodating infants through toddlers from 8 pounds up to 32 pounds).
BRITAX USA is located in Charlotte, N.C., and employs more than 200 people. For more information, visit www.BritaxUSA.com.