I participated in a campaign on behalf of Mom Central Consulting (#MC) for RadioShack. I received a gift card to facilitate a shopping trip and promotional item as a thank you for participating.
I have memories of going shopping at RadioShack with my Grandpa Julie. Getting lost in the aisle of transistor radios, walkie talkies, remote control cars and lots and lots of wiring. Lots of it. Bins of parts of this and that, car stereos and flashlights. If there was an electrical part needed, you could find it one of the bins of RadioShack. Well, I’m no longer a little girl, I’ve grown up, and RadioShack has too.
As 2013 draws to a close with the holiday season, more than 4300 RadioShack stores will have had a facelift. About half of these will have completed a “reset” with new paint and interior signage updating to current brand standards. These stores feature bright, completely redesigned interiors and new exterior signage bearing the new RadioShack logo.
This isn’t your grandfather’s RadioShack anymore. There’s been a merchandise update designed to deliver a better shopping experience and make room for new products in growing categories like cellular phones and digital fitness equipment. In fact, one of the gift items on my list can be found at RadioShack, so I headed there to do a little shopping.
I was pretty impressed with the selection at my local RadioShack. A bit of nostalgia hit me as I browsed the store, looking for my husband’s gift – a FitBit Force. They still had the bins and bins of electrical what-not I remembered as a child, and the remote control cars were still there, but I also found Apple TV, flat screen TVs and lots of batteries! (No surprise there)
They were sold out of the FitBit Force, but I knew it was a hot item. I still have a few days before Christmas, so I’ll head back to the mall next week, or I’ll go online and check out the Radio Shack Holiday Hub.
Are there things on your wish list you can buy a RadioShack?