One of my favorite PR reps shared this important message with me about texting while driving. With back to school on the horizon, this is a very important message to share with our kids. I was not compensated in any way for this post, I felt it was important to share this message.
Seattle Sounders and AT&T Encourage Washington Youth Soccer Players to ‘Sound Off’ Against Texting and Driving
seattle, washington, August 27, 2013 — When it comes to texting while driving, “It Can Wait” is the message that the Seattle Sounders FC and AT&T* want to score with teenage soccer players and fans in Washington. Together, the Major League Soccer team and operator of the nation’s fastest 4G network are launching ‘Sound Off,’ a campaign that will challenge the Seattle community along with Washington Youth Soccer players to take a personal pledge to not text and drive, and spread the word to family, friends and neighbors about the dangers of texting while driving.
The Sound Off challenge begins today and will run until the end of the season. The Washington Youth Soccer organization will encourage participation in the ‘Sound Off’ challenge to its more than 115,000 members and 200 clubs across all parts of the state. The Washington Youth Soccer team with the most pledges will win tickets to a Sounders game or a meet and greet session with a Sounders player.
“Texting and driving is a serious issue with dangerous consequences,” said Sounders FC defender DeAndre Yedlin. “I’m taking the pledge to never text and drive, won’t you?”
“Washington Youth Soccer cares about the safety of our parents, players, coaches, and referees on and off the field. We encourage our members to drive safely to and from their practices and games. On behalf of our soccer community, we take AT&T’s It Can Wait® pledge to never text and drive on behalf of our soccer community,” says Terry Fisher, CEO of Washington Youth Soccer.
Texting while driving is a deadly habit that makes you 23 times more likely to be involved in a crash. In addition to being dangerous, it’s also illegal. The state of Washington has banned text messaging for all drivers.
“Ninety-seven percent of teens say texting while driving is dangerous – but 75 percent of teens surveyed say texting while driving is “common among their friends,” said Bob Bass, Washington President, AT&T. “Since 2009, AT&T has made a proactive push with its “Texting & Driving … It Can Wait” program to educate all wireless users – particularly teen drivers – on a simple yet vital message: When it comes to texting and driving, no text is worth a life or injury. It can wait.”
AT&T and Seattle Sounders FC will also provide random prizes to the general public, including autographed Sounders items. It Can Wait pledges driven by individual Washington Youth Soccer teams will be tracked online, and friends and family of WYS players can pledge on behalf of their team by visiting www.soundersfc.com/attsoundoff .
Founded by AT&T, the It Can Wait program has reached millions with the insight that most text messages are trivial, and no text is worth dying for. AT&T has helped educate millions of people through its It Can Wait ® campaign, and recently it combined efforts with the other major wireless carriers to launch a new national campaign throughout the summer months between Memorial Day and Labor Day—known as the 100 Deadliest Days on the roads for teen drivers.
More than 1.5 million people across the country have already taken the pledge to never text and drive. The pledge effort is part of AT&T’s It Can Wait® national public awareness campaign aimed directly at stopping the dangerous practice of texting while driving.