If you’re a blogger, and you haven’t heard about the BrandLink Communications PR fail that happened in the past 24 hours, well, you’ve been living under a rock.
It started with a poorly written pitch that landed in many email boxes on Thursday, mine included. It included a paparazzi style photo of Kim Kardashian in Pretty Polly pantyhose. I glanced at it and promptly deleted it. It wasn’t relevant to me, or my readers. I am not a fashion blog, nor do I ever refer to myself as “Mommy” on my site.
I promptly forgot about it.
Then I read a post about BrandLink Communications from The Bloggess, aka Jenny. Apparently she got the email too (wait, I got the SAME pitch as THE Bloggess?? I must be special, right?) and she replied in the same way she does to all of her of the irrelevant celebrity pitches that are sent her way. With a picture of Wil Wheaton collating papers. From reading Jenny’s blog, it seems the normal response to this is laughter.
Not this time.
What unfolded is a PR nightmare. You can read it in Jenny’s words here, I am not going to rehash the whole story.
So here are my thoughts on this whole thing…
PR firms please research your pitches. We as professional bloggers don’t like getting hundreds of irrelevant pitches any more than you like getting hundreds of irrelevant requests for product.
If we don’t post about your panty hose, e-book, paraben filled lotion or other product, please don’t send us 2-3 followup emails of the same pitch. We either a.) aren’t interested b.) have a full editorial calendar or c.) aren’t interested.
and Bloggers? Don’t feel you need to write about every pitch that is sent your way. It’s okay to say no. It’s okay to define your worth.
as far as BrandLink Communications is concerned, I’m not sure I want to do business with them. Ever. Instead I will keep working with the wonderful PR reps I’ve met over the years who value their clients and their bloggers, oh, and that don’t go around calling other bloggers a %$&ing ^&*th.
PS. Completely off topic but if you haven’t read Jenny’s post about giant metal chickens, well, you need to.