On Monday June 6th, I took my family to Bellevue for a fun unveiling event for the new Samsung Galaxy S7 Active smartphone at the AT&T Store of the Future at Lincoln Square Mall. We had a first hand look at this AT&T exclusive device before it becomes available to the public on June 10th. We’ll be getting a media sample of the new Galaxy S7 in exchange for this post and in order to facilitate an upcoming review.
I’m no stranger to the Store of the Future. My husband however was there for the first time. We both appreciate the immersive product experience as we checked out the new Samsung Galaxy.
The engaging merchandising displays that feature everything a customer needs to support their mobile lifestyle. The store boasts three zones for all of a AT&T shoppers needs: The Connected Experience Zone, The Community Zone, and The Explore Zone.
AT&T Store of the Future
Key Store Design Elements:
Flexible design and open layout gives customers room to explore and discover.
Digital screens are placed all over the store for interaction and education
The setting feels like the inside of a typical home. The outside is new and inviting. It features a porch and large open windows. They let in light and create views in and out of the store.
Connected Experience Zone
§ It feels like a completely different experience when a customer enters the store.
§ The “Connected Experience Zone” uses flexible lifestyle vignettes, referred to as “Experience Pavilions,” to create immersive experiences showcasing AT&T’s connected products and services.
§ These vignettes use rich visual merchandising, interactive technology and feels like home. It brings Music, Digital Life, and Productivity to life.
§ At the heart of the store is the Community Zone. It includes two large “Community Tables” that encourage customers to shop, interact and play in an open, active atmosphere.
§ These tables present complete product solutions. They combine the best apps, accessories and devices into personalized, relevant collections.
§ The Community Zone features exclusive products on adjacent display fixtures. Café style “Learning Tables” create a place for customers and reps to gather, learn and share.
§ The “Explore Walls” of the Explore Zone will be the most familiar area of the store, where AT&T features the entire device line up, enhanced with visual accessory presentations.
§ This area connects customers to the brand and inspires interaction through integrated digital monitors that feature ambient brand graphics and promotional messaging.
Enhanced Sales and Service
Say goodbye to cash registers and arbitrary lines. Instead, round café-style “learning tables” that allow for personal interactions with the AT&T retail consultant to ask questions or learn about a product or service. Plus the ability to check out with them.
My husband and I got our sneak peak of the new Galaxy S7, and considering we are faithful iOS users, consider us impressed. We can’t wait to experience the phone ourselves.
Thinking about picking up the new Samsung Galaxy S7 Active?
This weekend only (June 10-12), you get a $50 prepaid AT&T gift card when you purchase the new Samsung Galaxy S7 Active from AT&T retail store at Lincoln Square Mall. This is limited to the first 50 customers, please see store for more details.
For those of you not in the greater Seattle area, you can also enjoy this fashionable, tough smartphone along with a variety of offers that can be mixed and matched, including:For those of you not in the greater Seattle area, you can also enjoy this fashionable, tough smartphone along with a variety of offers that can be mixed and matched, including:
- Get the Samsung Gear S2, the first smartwatch with NumberSync, for free with a new two year wireless agreement and purchase of a Galaxy S7 active on AT&T Next, and qualified wireless service on both devices.
- With NumberSync you can send and receive texts, as well as make and receive calls, from your Gear S2 using the same mobile number as your Galaxy S7 active.
- Buy two Galaxy S7 active smartphones on AT&T Next and get up to $695 in bill credits over 30 months.
- Get the Samsung Galaxy Tab E for $0.99 on a 2-year agreement when you buy the Galaxy S7 active. Take advantage of the offer for the latest Samsung tablet when you buy the Galaxy S7 Active on AT&T NextSM and activate wireless service on both devices.
Stay tuned for our indepth review of the new Samsung Galaxy S7 Active, my guess is I’ll be handing mine over to my husband. Isn’t that how it always works?